The streets
Sections
Start with Local SEO if customers can’t find you, Reviews if they find you and pick someone else, and Websites if they visit and don’t call.
Streets 1–3
Local SEO Ave
Map listings and nearby searches: how a local business shows up when someone close by is looking, for owners who manage their own listings.
- Google Business Profile setup, posts and photos
- Apple Business and Bing Places
- Map pack rankings and what moves them
- Citations and directory listings
- and 8 more topics
Websites Way
A plain, fast website that turns a visit into a call or a booking, for local owners building, fixing or paying for their own site.
- Website builders compared
- Domains and business email
- Hosting and page speed
- The pages a local business needs
- and 7 more topics
Reviews St
Earning a steady run of reviews and answering them well, for local owners who want their star rating to match the work they do.
- Asking for reviews (timing, wording, QR codes)
- Answering good and bad reviews
- Fake and unfair reviews and how to report them
- Review platforms by type of business
- and 6 more topics
Further outStreets 4–8
Social Media Blvd
Which platforms are worth a local business’s time and what to post there, for owners who want social media to stay a small part of the week.
- Choosing platforms by type of business
- Instagram for local businesses
- Facebook pages and local groups
- and 7 more topics
Email & SMS Ln
Customer lists a business owns, by email and text message, for local owners who want their regulars to come back more often.
- Building a customer list in store and online
- Choosing an email platform
- Newsletters for local businesses
- and 7 more topics
Paid Ads Hwy
When paying for reach makes sense and where a small budget goes, for local owners who set up and run their own search, social and local ads.
- Google Ads for local businesses
- Local Services Ads
- Facebook and Instagram ads
- and 7 more topics
Branding & Print Rd
The look a customer recognizes from the van to the website, for local owners choosing a logo, signs, cards, menus and the print that brings people in.
- Logos and brand basics on a budget
- Colors and fonts for a small business
- Signs, window graphics and vehicle wraps
- and 7 more topics
Marketing Tools Dr
The software that runs a local business’s marketing and bookings, for owners who use it on a phone between jobs and pay for it every month.
- CRMs for small businesses
- Booking and scheduling software
- Payments and point of sale
- and 7 more topics