Maya Digital Services
PARK181516

Street 6 of 8Squares G5–H42 guidesOutside your radius

Paid Ads

When paying for reach makes sense and where a small budget goes, for local owners who set up and run their own search, social and local ads.

An ad buys a place at the top of the results or the feed for as long as the money lasts, so it comes after the listing, the reviews and the website it sends people to. Here: search, social and local ad platforms, budgets, targeting by area, and counting an ad in calls and bookings rather than clicks.

Places on this street

2 guides

  1. Place 15Square H5

    How much should a local business spend on Google Ads?

    Set a first Google Ads budget from what a job earns you and what a lead can cost, check click prices in your area, then judge it by calls and bookings.

    By 10 min read

  2. Place 16Square H4

    Is Digital Marketing Worth It? Pay, Costs and Real Results

    Is digital marketing worth it? Measure returns with trackable calls and bookings, and compare job pay, course costs, and what one month can teach you.

    By 9 min read

What this street covers

  • Google Ads for local businesses
  • Local Services Ads
  • Facebook and Instagram ads
  • Nextdoor and Yelp ads
  • Budgets and what to expect: how much a local business should spend on Google Ads
  • Ad copy and landing pages
  • Call and conversion tracking
  • Targeting by area
  • Hiring an agency versus doing it yourself
  • When to stop an ad that is not paying