The guides cover the places customers find and judge a local business: Local SEO, Reviews and Websites first, then Social Media, Email & SMS, Paid Ads, Branding & Print and the Marketing Tools that hold it together, with The Local Scorecard, a free twenty-question check, to say which fix to start with.
Despite the name, we don’t take on client work: no packages, no retainers, no quotes, and nothing for sale. The guides and the Scorecard are free, and Tools lists the software they point to.
The guides are written for US businesses first, with prices in US dollars per month and at renewal. Where something works differently in the UK or elsewhere, we say so.
The people who write here are below, each with a page of their guides under Authors. Questions and corrections go through Contact.
Who writes here
Maya Rennick
Founder and lead author
Has set up listings, reviews and websites for salons, trades and cafés for eleven years, after starting out designing their menus.
Owen Petrakis
Paid ads writer
Has run search and social ads on small budgets for local businesses for nine years, and judges every one by the calls it brings in.