Maya Digital Services
14

Street 5 of 8Squares E1–E51 guideOutside your radius

Email & SMS

Customer lists a business owns, by email and text message, for local owners who want their regulars to come back more often.

A follower list belongs to the platform; an email list, or a list of phone numbers that opted in, belongs to the business. Here: collecting them in store and online, the newsletters, offers and automated messages that bring people back, and the consent rules that apply before a business texts a customer.

Places on this street

1 guide

  1. Place 14Square E2

    How to build an email list for a local business

    Collect emails at the counter, at booking and online, ask for texts separately, and send the first three emails that bring customers back, within US rules.

    By 9 min read

What this street covers

  • Building a customer list in store and online: how to build an email list for a local business
  • Choosing an email platform
  • Newsletters for local businesses
  • Seasonal promotions and offers
  • Automated emails (welcome, birthday, win-back)
  • SMS marketing and consent rules
  • Appointment reminders
  • Loyalty programs
  • Deliverability and email design
  • Measuring repeat visits