Street 4 of 8Squares A2–H22 guidesOutside your radius
Social Media
Which platforms are worth a local business’s time and what to post there, for owners who want social media to stay a small part of the week.
For a local business, social media comes after the listing, the reviews and the website: it keeps regulars in touch and shows the work to people already deciding. Here: choosing platforms by type of business, what to post, filming on a phone, and reaching people in the neighborhood.
Places on this street
2 guidesPlace 12Square F1
Which social media is best for a local business?
Pick one or two platforms by the kind of business you run, using Pew’s figures on who uses each, set them up so customers can reach you, and keep them current.
Place 13Square G2
SEO for Small Business: A Complete Guide to Getting Found
SEO for small business helps turn urgent searches into calls. Start with your map listing, then prioritize keywords, site fixes, and costs that fit your time.
What this street covers
- Choosing platforms by type of business: which social media is best for a local business
- Instagram for local businesses
- Facebook pages and local groups
- TikTok and short video
- Nextdoor and neighborhood apps
- What to post (ideas and calendars)
- Photos and video on a phone
- Scheduling tools
- Working with local creators
- Measuring what social brings in

