Street 3 of 8Squares F1–F52 guidesInside your radius
Reviews
Earning a steady run of reviews and answering them well, for local owners who want their star rating to match the work they do.
Next to the map listing, reviews are what a nearby customer reads first: how many, how good and how recent. Here: asking at the right moment, answering the good and the bad, the platforms that count for each kind of business, and the rules on incentives and fake reviews.
Places on this street
2 guidesPlace 10Square F2
How to ask customers for Google reviews, with texts to copy
When to ask, what to say at the counter, texts and emails to copy for trades, salons, cafés and clinics, and the Google, FTC and Yelp rules to follow.
Place 11Square G4
How to respond to negative reviews, with replies to adapt
A four-part reply written for the next customer, examples for six common complaints, how to report fake reviews on Google and Yelp, and what never to write.
What this street covers
- Asking for reviews (timing, wording, QR codes): how to ask customers for Google reviews, with texts to copy
- Answering good and bad reviews: how to respond to negative reviews, with replies to adapt
- Fake and unfair reviews and how to report them
- Review platforms by type of business
- Review management software
- The rules on incentives, gating and fake reviews
- Showing reviews on your website
- Testimonials and case studies
- Recovering from a bad week
- Review reply templates