Maya Digital Services
Portrait of Owen Petrakis

Authors

Owen Petrakis

Paid ads writer

Owen Petrakis has run Google Ads, Local Services Ads and Facebook and Instagram campaigns for local businesses for nine years, almost all of them on small monthly budgets: roofers, dentists, landscapers and restaurants. He started in-house at a home services company, where he also answered the calls his ads brought in.

He writes the Paid Ads section and the ad side of Marketing Tools: call tracking, landing pages, and when to stop an ad that is not paying.

Writes about

On the map

Guides by Owen Petrakis

2 guides on 1 street, numbered as they are on the map.

EFGH3451516Paid AdsHWY
Squares E to H across, 2 to 5 down. Your business is in G3.
  1. Paid Ads Hwy2 guidesG5–H4

    1. How much should a local business spend on Google Ads?

      Set a first Google Ads budget from what a job earns you and what a lead can cost, check click prices in your area, then judge it by calls and bookings.

      Square H510 min read

    2. Is Digital Marketing Worth It? Pay, Costs and Real Results

      Is digital marketing worth it? Measure returns with trackable calls and bookings, and compare job pay, course costs, and what one month can teach you.

      Square H49 min read