The index
Guides
Every guide says which fix comes first, what it costs per month and at renewal, and when the free option is enough.
All guides
Local SEO AvePlace 2Square F3
How to set up a Google Business Profile, field by field
How to claim or create your free Google Business Profile, verify it, fill in each field the way Google allows, add photos and start asking for reviews.
Local SEO AvePlace 3Square H3
Local citations: where to list your business, in order
Which map apps and directories to list your business on, in the order that matters, with one name, address and phone to copy and old listings fixed first.
Websites WayPlace 11Square G2
Pages a small business website needs: a checklist
The pages a local business website needs and what each must say to turn a visit from your map listing into a call or a booking, plus the pages that can wait.
Reviews StPlace 18Square G4
How to respond to negative reviews, with replies to adapt
A four-part reply written for the next customer, examples for six common complaints, how to report fake reviews on Google and Yelp, and what never to write.
