The index
Guides
Every guide says which fix comes first, what it costs per month and at renewal, and when the free option is enough.
All guides
Local SEO AvePlace 1Square G3
How to rank higher on Google Maps: what you can change
Google ranks map results on relevance, distance and prominence. What an owner can change, in what order, what gets a listing suspended, and how to check rank.
Local SEO AvePlace 4Square G3
What Does $$ Mean on Google? A Complete Guide
What does $$ mean on Google? See how price levels shift by business type and compare costs, then choose the right setting for your listing today.
Local SEO AvePlace 5Square G3
How to Get Your Website to Show Up on Google
How to get your website to show up on Google starts with checking indexing, targeting the right keywords, and improving pages, speed, links, and reviews.
Websites WayPlace 10Square G4
Best website builder for a local business, compared
Squarespace, Wix, WordPress.com, GoDaddy, Square Online and Carrd compared on a call button, booking, your own domain and the price billed monthly.
Websites WayPlace 12Square G3
Website Has Expired: What Happens and How to Recover
If your website has expired, find the domain stage, restore your site and email, and learn how to renew or recover it before another outage.
Websites WayPlace 13Square G3
Website Buttons That Tell Visitors What to Do Next
Website buttons guide visitors to call, book, or get directions. Use clear labels, strong contrast, and smart placement to turn more clicks into action.
Reviews StPlace 17Square F2
How to ask customers for Google reviews, with texts to copy
When to ask, what to say at the counter, texts and emails to copy for trades, salons, cafés and clinics, and the Google, FTC and Yelp rules to follow.
Social Media BlvdPlace 23Square F1
Which social media is best for a local business?
Pick one or two platforms by the kind of business you run, using Pew’s figures on who uses each, set them up so customers can reach you, and keep them current.
Email & SMS LnPlace 28Square E2
How to build an email list for a local business
Collect emails at the counter, at booking and online, ask for texts separately, and send the first three emails that bring customers back, within US rules.
Paid Ads HwyPlace 29Square H5
How much should a local business spend on Google Ads?
Set a first Google Ads budget from what a job earns you and what a lead can cost, check click prices in your area, then judge it by calls and bookings.
