The index
Guides
Every guide says which fix comes first, what it costs per month and at renewal, and when the free option is enough.
All guides
Local SEO AvePlace 1Square G3
How to rank higher on Google Maps: what you can change
Google ranks map results on relevance, distance and prominence. What an owner can change, in what order, what gets a listing suspended, and how to check rank.
Local SEO AvePlace 2Square F3
How to set up a Google Business Profile, field by field
How to claim or create your free Google Business Profile, verify it, fill in each field the way Google allows, add photos and start asking for reviews.
Local SEO AvePlace 3Square H3
Local citations: where to list your business, in order
Which map apps and directories to list your business on, in the order that matters, with one name, address and phone to copy and old listings fixed first.
Websites WayPlace 6Square G4
Best website builder for a local business, compared
Squarespace, Wix, WordPress.com, GoDaddy, Square Online and Carrd compared on a call button, booking, your own domain and the price billed monthly.
Websites WayPlace 7Square G2
Pages a small business website needs: a checklist
The pages a local business website needs and what each must say to turn a visit from your map listing into a call or a booking, plus the pages that can wait.
Reviews StPlace 10Square F2
How to ask customers for Google reviews, with texts to copy
When to ask, what to say at the counter, texts and emails to copy for trades, salons, cafés and clinics, and the Google, FTC and Yelp rules to follow.
Reviews StPlace 11Square G4
How to respond to negative reviews, with replies to adapt
A four-part reply written for the next customer, examples for six common complaints, how to report fake reviews on Google and Yelp, and what never to write.
Email & SMS LnPlace 14Square E2
How to build an email list for a local business
Collect emails at the counter, at booking and online, ask for texts separately, and send the first three emails that bring customers back, within US rules.
Paid Ads HwyPlace 15Square H5
How much should a local business spend on Google Ads?
Set a first Google Ads budget from what a job earns you and what a lead can cost, check click prices in your area, then judge it by calls and bookings.
